Currency AED
THE ASF APP

Your plan.
Your goals.
One app.

Training, nutrition and progress, built around you. Complete your Welcome Questionnaire and an ASF coach will create your customized training plan and set your calorie and macro targets.

AED 149 / month
GET STARTED
Secure checkout via Stripe • Cancel anytime
✓Coach-customized setup
✓Training plan selected for you
✓Calorie & macro targets
✓Full ASF app access
ASF progress dashboard
ASF workout plan inside the ASF app
Your plan.
Your goals.
In one app.
WANT MORE SUPPORT?

Add a coach to your corner.

Everything in the ASF App, plus an ongoing coach relationship: weekly check-ins, progress reviews, plan adjustments, form feedback, direct support and accountability.

WORK WITH AN ASF COACH →
ASF COACHING
AED 1,150 / month

Customized from day one.
Continuously adapted with you.

What's included

Compare
the options.

ASF App
AED 149 / month
ASF Coaching
AED 1,150 / month
Personalized setup
Coach reviews your onboarding answers and sets your program, calorie and macro targets.
✓
✓
Workout program
Assigned program with exercise library and video demos.
✓
✓
Nutrition tracking
Log food, track calories and macros with guidance.
✓
✓
Progress tracking
Track weight, measurements, photos and performance.
✓
✓
Daily habits & activity
Steps, water intake and daily habit tracking.
✓
✓
Guides & resources
Nutrition guide, recipes, eating out guide, food swaps and more.
✓
✓
Coaching relationship
Coach-led setup + periodic progress reviews.
Periodic reviews
Dedicated 1:1 coach
Check-ins
Progress reviews and goal setting.
Periodic
Weekly
Plan adjustments
Program and nutrition updates based on your progress.
—
✓
Form feedback
Exercise technique feedback (video or photos).
—
✓
Direct coach messaging
Ask questions anytime in the app.
—
✓
Ongoing accountability
Motivation, support and guidance between check-ins.
—
✓

What's included

Compare the options.

ASF App AED 149 / month
ASF Coaching AED 1,150 / month
Personalized setup

Coach reviews your onboarding answers and sets your program, calorie and macro targets.

ASF App ✓
Coaching ✓
Workout program

Assigned program with exercise library and video demos.

ASF App ✓
Coaching ✓
Nutrition tracking

Log food, track calories and macros with guidance.

ASF App ✓
Coaching ✓
Progress tracking

Track weight, measurements, photos and performance.

ASF App ✓
Coaching ✓
Daily habits & activity

Steps, water intake and daily habit tracking.

ASF App ✓
Coaching ✓
Guides & resources

Nutrition guide, recipes, eating out guide, food swaps and more.

ASF App ✓
Coaching ✓
Coaching relationship

Coach-led setup + periodic progress reviews.

ASF App Periodic reviews
Coaching Dedicated 1:1 online coach
Check-ins

Progress reviews and goal setting.

ASF App Periodic
Coaching Weekly
Plan adjustments

Program and nutrition updates based on your progress.

ASF App —
Coaching ✓
Form feedback

Exercise technique feedback (video or photos).

ASF App —
Coaching ✓
Direct coach messaging

Ask questions anytime in the app.

ASF App —
Coaching ✓
Ongoing accountability

Motivation, support and guidance between check-ins.

ASF App —
Coaching ✓
Real coaches. Real people.

Human coaching. Not AI.

Both ASF options start with a real, experienced coach. Your plan isn't AI-generated or mass produced. It's built around you, your goals, lifestyle and experience.

Limited coaching capacity

Quality over quantity.

We intentionally limit the number of coaching clients so everyone receives the level of attention and support the service is built around. This allows us to provide genuine, personalized coaching, with weekly reviews, individual adjustments and direct feedback.

FREQUENTLY ASKED QUESTIONS

Got questions?

Here are some of the most common ones.

Is this really personalized for AED 149/month?

Yes. And this is where ASF is very different from simply downloading another fitness app.

After you join, you'll complete a Welcome Questionnaire covering your goals, experience, schedule, equipment and anything else we need to know.

A real ASF coach personally reviews your answers, selects your training and sets your personalized calorie and macro targets.

Your progress is also periodically reviewed by a coach.

No instant AI-generated plan. No random template handed to everyone. Your starting setup is reviewed by a real coach.

What happens after checkout?

Once you join, you'll receive your onboarding email with access to the ASF App.

Download the app, set up your login and complete your Welcome Questionnaire covering your goals, experience, schedule, equipment and any limitations. Then we take it from there.

A real ASF coach personally reviews your answers, selects your training and sets your calorie and macro targets around you. You'll already have access to the app, exercise library, recipes, guides, trackers and resources while your personalized setup is being completed.

Within 24 hours of completing your Welcome Questionnaire, we'll notify you when your personalized setup is ready.

How does online training compare with in-person personal training?

With traditional in-person personal training, you're typically paying for the time you spend with your trainer in the gym. ASF is built to support what happens outside those sessions too.

Your training, nutrition, progress and resources are all managed through the ASF App, so you can follow your plan wherever you train and keep everything in one place.

With the ASF App, you get a personalized setup and periodic coach reviews. If you choose ASF Coaching, you get the higher-touch experience too, with a dedicated 1:1 coach, weekly check-ins, ongoing adjustments, form feedback and direct support.

Both give you real coach expertise without requiring you to schedule and pay for an in-person PT session every time you train.

I've tried workout apps before. How is this different?

ASF isn't simply an exercise library or a generic program you choose yourself.

A real coach reviews your Welcome Questionnaire and selects your training based on your goals, experience, schedule, equipment and limitations. Your personalized calorie and macro targets are set for you too.

The app then brings your training, nutrition, progress tracking and practical resources together in one place, with periodic coach reviews of your progress.

What if I decide I want more support?

You can upgrade from the ASF App to ASF Coaching if you decide you want a higher level of ongoing support.

Coaching includes everything in the App, plus a dedicated 1:1 coach, weekly check-ins, ongoing progress reviews and plan adjustments, form feedback, direct coach access and accountability.

So you can start with the ASF App and move into Coaching later if your needs change.

Am I locked into a contract?

No. Neither ASF App nor ASF Coaching requires a long-term contract or minimum commitment.

Both options are billed monthly, and you can cancel at any time.

Choose the level of support that suits you. Stay with us because it works, not because a contract says you have to.

The ASF App

Ready to get started?

Join the ASF App and start with a training plan built around you, plus your personal calorie and macro targets and everything you need to put them into action.

AED 149 / month
GET STARTED →
Secure checkout Monthly subscription Cancel anytime
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