Training
Your workouts, ready to follow.
BUILT ON SCIENCE.
PROVEN IN PRACTICE.
THIS ISN'T ANOTHER FITNESS APP.
A Real Coach Sets Up Your Plan.
You Get The Entire System For
AED
149
/ Month.
Tired of starting over, second-guessing what to do, or putting in effort without knowing if you're doing the right things? Stop trying to piece it together yourself.
Your training. Your calories and macros. Your activity target. Your tracking. Your exercise guidance. Your recipes. Your resources. One personalized starting point. One app. One clear system to follow.
✓
A real coach reviews your Welcome Q&A
✓
Your training plan is built for your goals and setup
✓
Your calories, macros & activity target are set for you
✓
Full app + resource access from day one
YOUR COMPLETE ASF MEMBERSHIP
AED
149
/ month
CANCEL ANYTIME
Customized from day one. Self-managed from there.
JOIN NOW
Secure checkout via Stripe • Cancel anytime
Built for you.
Not everyone.
Not everyone.
MORE EFFORT ISN'T ALWAYS THE ANSWER.
You Can Do A Lot Right.
And Still Get Nowhere Fast.
You train. You try to eat well. You promise yourself you'll be more consistent this time.
But you're still making dozens of decisions yourself and hoping they add up to the result you want.
01
Should I Even Be Doing This?
Another workout. Another routine. Another piece of advice. But is any of it actually right for your goal, experience, schedule and equipment?
02
“Eating Healthy” Isn't A Plan.
You can choose good foods all day and still have no idea whether you're eating the amount your goal actually requires.
03
And Then... Is It Even Working?
Your weight changes. Your workouts change. Life gets busy. Without a clear way to measure what's happening, it's easy to react to noise instead of progress.
THE REAL PROBLEM?
You Don't Need More Information. You Need Fewer Decisions.
Stop wondering what to train. Stop guessing your numbers. Stop stitching together advice from five different places. Get the decisions made. Then get to work.
THIS IS WHERE ASF IS DIFFERENT.
The App Doesn't Decide Where You Start. A Coach Does.
Because an algorithm doesn't know that you've only got three days to train. Or that your gym doesn't have certain equipment. Or that you're experienced, brand new, or coming back after time away.
So before you start, a real ASF coach reviews what you've told us and makes the decisions that matter for your starting point.
You don't open the app wondering where to begin. You open it knowing what to do.
A REAL PERSON LOOKS AT IT
Your Welcome Q&A is personally reviewed by an experienced ASF coach.
YOUR REAL LIFE MATTERS
Your experience, schedule, equipment and limitations shape where you start.
NO BLANK-SCREEN MOMENT
No opening the app and having to figure out what you're supposed to do next.
SEE WHAT YOU'RE ACTUALLY GETTING.
This Isn't A Workout PDF
Dressed Up As An App.
Your plan doesn't disappear into your inbox after setup. It's built into an app you'll actually use every day.
Nutrition
Your numbers, visible every day.
Progress
See what's changing over time.
Recipes
High-protein ideas when you need them.
Resources
Practical guidance for real life.
NOT JUST "3 SETS OF 10."
See The Exercise. Know How To Perform It.
Every exercise comes with video guidance and practical technique cues, so you're not left trying to figure it out mid-workout.
✓
Exercise demonstration
✓
Setup & technique guidance
✓
Key cues & common mistakes
INSIDE YOUR WORKOUT
AND THAT'S NOT EVEN EVERYTHING.
Your AED 149 Includes All Of This Too.
The screens above are just what you can see. There's a lot more working behind them.
YOUR SETUP
✓
Coach-reviewed Welcome Q&A
✓
Training plan matched to your goals & setup
✓
Coach-set calorie & macro targets
✓
Daily activity target
BUILT INTO THE APP
✓
Exercise video guidance
✓
Daily habits & step tracking
✓
Meal Tracker
✓
Calorie & macro calculator
✓
Water intake tracking
✓
Weight & progress tracking
✓
High-protein recipe library
✓
Nutrition education & practical food swaps
YOUR RESOURCE LIBRARY
✓
Complete Nutrition Guide
✓
Fast Food Calorie & Macro Guide
✓
Smart Eating Out Guide
✓
Smarter Drinking Guide
✓
Smart Shopping Guide
✓
Body Measurement Guide
INCLUDED WITH YOUR MEMBERSHIP
Practical resources for the moments your plan meets real life.
YES. ALL OF IT.
Not AED 149 Per Week. AED 149 Per Month.
Your coach-reviewed starting setup. The full ASF app. Every tool, tracker, recipe and resource above.
AED
149
/ month
JOIN NOW
→
✓
Secure checkout via Stripe
•
Cancel anytime
DON'T TAKE OUR WORD FOR IT.
LOOK AT THE RESULTS.
Different people. Different goals.
Different starting points.
Real ASF client results.
Maria · 30s
7KG LOST IN 12 WEEKS
Terry · 30s
10KG LOST IN 12 WEEKS
Alana · 30s
8KG LOST IN 10 WEEKS
AMIR · 20s
35KG LOST IN 40 WEEKS
OLGA · 40s
16KG LOST IN 22 WEEKS
MARCIN · 40s
GAINED 13KG IN 25 WEEKS
FROM SIGN-UP TO SET UP.
You answer the questions.
You answer the questions.
We do the thinking.
No figuring it out yourself. No instant AI-generated plan. A real ASF coach reviews your answers and sets you up personally.
01
YOU'RE IN
Download. Log in.
Download. Log in.
Tell us about you.
Your onboarding email gets you into the ASF app. Complete your Welcome Q&A so we know your goals, experience, schedule, equipment and anything else that matters.
02
A REAL COACH TAKES OVER
This part isn't automated.
An experienced ASF coach reviews what you've told us, selects your training and sets your personalized calorie and macro targets. That's why we ask for up to 24 hours.
03
WHILE WE BUILD YOUR SETUP
The rest of the app is already yours.
Explore the exercise library, recipes, guides, trackers and resources while your personalized setup is being completed. We'll notify you when it's ready.
WITHIN 24 HOURS OF COMPLETING YOUR WELCOME Q&A
NOT AI-GENERATED. NOT ONE-SIZE-FITS-ALL.
A real coach sets you up.
A real coach sets you up.
AED 149/month.
You manage it from there. But your starting point? That's handled by a human who knows what they're doing.
BEFORE YOU GET STARTED.
Questions? Let’s clear them up.
Everything you need to know about the ASF App, your personalized setup and what happens after you join.
Yes. And this is where ASF is very different from simply downloading another fitness app.
After you join, you’ll complete a Welcome Q&A covering your goals, experience, schedule, equipment and anything else we need to know.
A real ASF coach reviews your answers, selects your training and sets your personalized calorie and macro targets.
No instant AI-generated plan. No random template handed to everyone. Your starting setup is reviewed by a real coach.
Once you join, you’ll receive your onboarding email with access to the ASF App.
Download the app, set up your login and complete your Welcome Q&A. Then we take it from there.
You’ll already have full access to the app, exercise library, recipes, guides, trackers and resources while an ASF coach completes your personalized setup.
Within 24 hours of completing your Welcome Q&A, we’ll notify you when your personalized setup is ready.
Because you’re paying for the parts of coaching that actually need a coach, without automatically paying for ongoing 1:1 attention you may not need.
A real ASF coach handles your personalized starting setup and periodic reviews. The ASF App then gives you the training, tracking, exercise guidance, recipes, guides and tools to actually execute it.
That’s how we can give you human personalization, the ASF App and the full resource library for AED 149/month, without charging you for ongoing 1:1 coaching unless you actually want it.
Personalized where it matters. Self-managed where it doesn’t need to cost you more.
No. ASF meets you where you are.
Your starting setup takes your experience into account, whether you’re completely new to structured training or you’ve been training for years.
You don’t need a commercial gym either. You can train at home provided you have at least basic equipment such as dumbbells and a bench.
Tell us what equipment you have in your Welcome Q&A. We’ll take it into account when setting you up.
Absolutely not.
ASF doesn’t hand you a restrictive meal plan and tell you to eat the same foods every day. Your coach sets your personalized calorie and macro targets.
What you eat within those targets is up to you.
And you won’t be left figuring it out alone. Food tracking, high-protein recipes, the Complete Nutrition Guide and practical resources are already inside the app to make hitting those targets easier.
That’s exactly why the exercise library is there.
You’re not just shown the name of an exercise and left to figure it out.
Exercises include video demonstrations, setup and technique guidance, useful cues and common mistakes to avoid, including details such as positioning, equipment setup and bench angles where relevant.
Open the exercise. Watch. Set up. Train.
Yes. Self-managed doesn’t mean set once and forgotten.
When you’ve been consistently following your setup, we’ll periodically review it, typically every 6 to 8 weeks, to see whether your training or calorie and macro targets need adjusting.
And if you have a question about your membership or setup between reviews, our support team is there to help.
Then ASF Coaching may be a better fit.
The AED 149 App membership is designed for people who want a personalized starting point and the tools to execute it independently.
ASF Coaching is our more hands-on option, adding weekly check-ins, direct in-app coach messaging, form feedback, progress reviews and ongoing plan adjustments.
If you want someone actively reviewing, supporting and adapting things with you as you go, that’s what ASF Coaching is built for.
Absolutely.
Start with the AED 149 App membership. If you later decide you want more hands-on support, you can upgrade to ASF Coaching.
You’ll keep the app and resources you’re already using, with the additional coaching support added on top.
Start with what you need now. Upgrade if you need more later.
No. No long-term contract.
ASF App is AED 149/month and you can cancel your subscription at any time.
You don’t need to make a 3-month, 6-month or 12-month decision today. Just decide whether you’re ready to make a change for the better.
YOU'VE SEEN WHAT AED 149 GETS YOU.
Now put ASF to work for you.
A real coach reviews where you're starting, sets your training and targets, and gives you the structure to stop piecing this together yourself.
Your part? Follow it.
✓
Personalized setup by a real ASF coach
✓
Full ASF App + resource library
✓
Periodic progress reviews
✓
Cancel anytime
149/ month
Secure checkout via Stripe
•
Cancel anytime
JOIN TODAY. COMPLETE YOUR Q&A.
WE'LL TAKE IT FROM THERE.